Rihanna Fenty Creepers in Velvet


Rihanna’s Fenty line, critically acclaimed by the fashion industry and a commercial boon with fans and shoppers, continues to grind out new styles.

On Friday, the brand announced the introduction of velvet creepers coming to stores for the holiday season.

The velvet styles — a new fabrication for the label — will be available in cement gray, burgundy and black colorways.

The shoes will go on sale on Dec. 8, priced at $150. They will be offered at Puma retailers and on the sportswear brand’s e-commerce site.

The Fenty creeper style — introduced in 2015 — has become a commercial hallmark of the label. Drops of new colorways and fabrications are known to sell out within minutes.

Footwear has become the kingpin category for the brand. This summer, the Fenty slide style — a furry shower sandal — was a mainstay of streetwear-conscious shoppers.

During a personal appearance at Bergdorf Goodman in September, when Rihanna visited the store to launch her fall collection, New York-area fashion students rushed to buy new styles.

“Before this, no one was buying Puma. [Rihanna] managed to make it big again,” Arianna, a student at the Fashion Institute of Technology, told WWD at the event.

Whitney Lam, founder of the women’s lifestyle blog Nitrolicious, summed up Fenty’s popularity: “Anything Rihanna touches becomes popular. There is not really women’s streetwear like this produced with a big brand.”

At the Fenty spring show — held this season at Paris’ Hôtel Salomon de Rothschild — many new shoe styles were unveiled. The collection — a mash-up of 18th-century court attire and the gender-fluid underground — gave way to a complex layering of inspiration.

“Obviously Puma is a sport/athletic brand,” Rihanna said backstage. “It was a challenge to mix those two and make them make sense.”

Among the new styles were satin, bow-topped sneakers — vaguely reminiscent of Prada Sport’s once-wildly popular athletic styles. Updates to the brand’s sneaker-heel and slide styles were also shown.

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