FAST FEED: Following a loud start as creative director of Puma’s fitness and training line in December, singer Rihanna has had a quiet coming out as the brand’s ambassador.
The German sporting goods brand revealed its first “Forever Faster” ad fronted by the singer via its Twitter account on Wednesday.
The sober black-and-white shot shows Rihanna sporting a cropped sweatshirt and a pair of skintight leggings boasting Puma’s signature patterns, along with the new Pulse XT trainers.
The brand simply tweeted: “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster.