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Rita Ora to Create Rimmel London Collection

The collection will be inspired by the urban looks that have made her a favorite of the paparazzi and style-stalkers alike.

RITA FOR RIMMEL: Rimmel London has enlisted British singer-songwriter Rita Ora to create a capsule color collection of lip and nail shades that will be released in February. The collection will be inspired by the urban looks that has made her a favorite of the paparazzi and style-stalkers alike.

Johanna Businelli, senior vice president global marketing of Coty beauty color cosmetics, described Ora as: “Young, fresh, and on the brink of a huge international career,” adding that Ora would bring “a lot of creativity and fun to the Rimmel brand.”