Haute High Street: British high street chain River Island has tapped stylist Edward Enninful to lend his eye to the retailer’s spring 2015 campaign. Enninful, who serves as fashion and style director of W magazine, took to Palm Springs to create the campaign images, with the arid desert and a modernist home there acting as the locations. Photographer Emma Summerton shot the campaign, which spotlights models Ieva Laguna and Kai Newman, along with male models Simon Nessman and Nathan Visser. Josie Roscop, marketing director at River Island, said the firm had “long admired” Enninful’s work. The campaign breaks in the March issues of titles including British Vogue, Elle, i-D, Dazed and Wonderland, and will also be displayed in River Island’s stores and on its Web site, riverisland.com.
River Island Taps Edward Enninful
The stylist is behind the high street chain’s spring campaign.
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