Roberto Cavalli RTW Spring 2016

MILAN — The Roberto Cavalli brand is entering Iran for the first time.

The company, controlled by new owner Italian private equity firm Clessidra Sgr, has opened its first monobrand in Tehran.

The 3,780-square-foot, two-level boutique is on North Alef Street in Tehran’s elegant Zafaraniyeh area and carries the signature brand’s women’s and men’s wear lines, as well as the gym, junior, eyewear and home collections.

Renato Semerari, chief executive officer of the Italian group, said that following the lifting of sanctions “the Iranian market is going through a new exciting period, and luxury brands such as Cavalli are looking at the country and its 80 millions of potential consumers with great attention.”

Semerari underscored the group’s confidence in the region. “We think that Iran is set to become a very interesting market for luxury products, and we are happy to be among the first to open a monobrand in Tehran,” he continued. “For us it is a great chance to export also to this country Cavalli’s high-quality fashion, recognized and appreciated all over the world.”

The boutique features lavish, light-reflecting floors made of large slabs of dark brown quartzite mixed with crystal dust. Dark brown pony hair carpets pepper the floors. The walls are made of ivory and dark brown stucco lit by golden reflections, while the displays are backlit crystal.

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