Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
- Ritz Paris Releases Teaser of Zoe Cassavetes’ Film
- Beyoncé, Madonna Inadvertently Help Adrienne Landau Get Into E-commerce
- Models Due Back in Court for Three-Year-Old Legal Dispute With Former Agencies
More Articles By
DIVING IN: Robinson Les Bains, best known for its funky prints and high quality textiles, will launch a pop-up store in Paris’ buzzing Marais district. The French swimwear label for men will transform its temporary venue on Rue Debelleyme into a trompe l’oeil indoor pool with images imitating water reflections covering the floor. Jean-Christophe Aumas of Voici Voilà, the French agency specialized in visual art direction, created the setup.
Slated to remain open from May 3 to August 31, the boutique will offer the label’s complete line, its latest collaboration with Ami on swim trunks and a capsule collection designed especially for the pop-up.
Robinson Les Bains has currently 66 points of sale worldwide. A first permanent freestanding unit is in the works for as early as next year.