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Roger Vivier Fetes Tokyo Store

The brand has plans to expand further in Japan.

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NEW IN TOWN: Bruno Frisoni, creative director of Roger Vivier, is currently in Tokyo to fete the footwear brand’s first store in the city.

“I think among the places in the world that are significant in fashion, Tokyo is one of the main places. So it’s very important for us to be here,” Frisoni said. “After Paris, London [and] New York, probably Tokyo is one of the most important places. Japanese people are totally addicted to fashion.”

Roger Vivier’s Tokyo store, its second point of sale in Japan, is a 990-square-foot space located inside the Matsuya department store in Tokyo’s upscale Ginza district. It opened on Sept. 14. The brand already had a store in Osaka.

Sabine Brunner, general manager of Roger Vivier, said that the Tokyo opening has come later than originally anticipated, but the brand is happy to be expanding in Japan and hopes to open another five to six stores here within the next two to three years.

“I think we need to cover the most important department stores for the moment, and when we’re big we’ll have a freestanding store,” Brunner said.

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