ROLL OUT THE GREEN CARPET: Olga Kurylenko will be the fifth actress to walk the Academy Awards red carpet wearing a custom design for Red Carpet Green Dress. The sustainable fashion initiative, conceived by Suzy Amis Cameron during the press tour for her husband James Cameron’s film “Avatar,” aims to draw attention to the importance of more sustainable practices in fashion. The campaign also raises funds for Muse School CA, a nonprofit educational organization that Amis Cameron cofounded in Malibu Canyon. Kurylenko’s gown was designed by contest winner Alice Elia, a French-Lebanese student at ESMOD in Paris, where she is currently being mentored through dress construction by the college’s couture team.
In addition, a partnership between People for the Ethical Treatment of Animals and Beyond Skin, an ethical footwear and fashion label based in the U.K., will be introduced when Kurylenko hits the carpet wearing vegan, limited-edition shoes of fake suede with metallic trim made from Dinamica, which is manufactured in Italy and made from 100 percent recycled bottle tops. The shoes will be available to purchase from Beyond Skin on Monday with 10 percent of proceeds going to Muse School CA.
This story first appeared in the February 26, 2014 issue of WWD. Subscribe Today.
On Thursday, Suzy and James Cameron will host a cocktail party at Palihouse West Hollywood to celebrate RCGD’s fifth anniversary with Kellan Lutz, Olivia Munn, Alicia Silverstone, Maggie Grace and Missi Pyle.