ROOM SERVICE: Fashionable out-of-towners have been crowding around Hotel Americano’s High Line-viewing rooftop pool for strawberry pisco sours, and now they can spruce up their wardrobes without leaving their hotel rooms. Through a new arrangement with the online store L-atitude, guests can use iPads in their rooms to check out the hotel’s e-shop. The-etailer teamed up with Mexican brands Caravana Montaecristo, Hide by Alejandro Alcocer, Dezso by Sara Beltran and Anndra Neen to showcase items with Latin flair. While HA-branded products are also available, Hotel Americano owner Carlos Couturier said the aim was to bring “an anti-Madison Avenue shopping experience. We believe in exposing local talent to a global crowd.”
Now that its alliance with Grupo Habita’s first Stateside property is under way, L-atitude founder Alisa Ng is partnering with other hotels so that their overnighters might also be able to surf for fashion without leaving their rooms.
This story first appeared in the August 17, 2012 issue of WWD. Subscribe Today.