Guests walked a flight of stairs illuminated by the soft glow of candles as they made their way up to the second floor of Vanessa Traina Snow’s The Apartment by The Line — Los Angeles on Melrose Place.
They gathered on the brisk Tuesday evening at Traina Snow’s second outpost to toast Brandon Maxwell’s spring collection, drawing a guest list that included Rosie Huntington-Whiteley, Phoebe Tonkin, China Chow, Jessica Joffe and Erin Foster. The dinner continued the wave of buzz that’s now swelled around the young designer, who earlier this year was nominated for the Council of Fashion Designers of America’s Swarovski Award for Womenswear.
Maxwell expressed awe at the reception to his line’s launch. The designer has come a long way from his days using objects around the house to fashion attire for family and friends.
“I used to use the bed sheets and [my father’s] cummerbunds to create dresses on my sister and my family and all my girlfriends,” Maxwell said of where the spring collection drew its inspiration.
The line is currently in retailers such as The Apartment by The Line — Los Angeles, Saks Fifth Avenue in Beverly Hills and Houston and Bergdorf Goodman in New York, along with Jeffrey New York and Atelier 7918 in the Newport Beach, Calif., community of Newport Coast. The designer was more tight-lipped on the subject of retailers for fall, declining to get into specifics.
“What I will say is that I’ve been extremely thrilled with how fall did and I’m really, really excited with the level at which we have grown,” he said. “It’s a self-funded company run by my dad, who is now also investing in the brand. We are really, really happy that we’ve grown at a pace that’s positive.”
The evening’s dinner party was cohosted by Huntington-Whiteley, who was dressed in Brandon Maxwell for the occasion.
“I worked with Brandon for the first time a few years ago and, it’s funny, I think when you meet people you kind of have this feeling that they’re going to do something bigger than what they’re doing at the time and I had that feeling when I first met him,” she said. “When I heard he was launching a line, I was not surprised at all. What surprised me was really the brand and how clean and beautiful and classic and elegant and also very contemporary it feels.”
Huntington-Whiteley, who said the two connected over a shared “filthy sense of humor,” added she’s eyeing a number of pieces from the current collection, calling it the “perfect eveningwear for a modern-day woman.”