RUE’S SHOWCASING THEMED BOUTIQUES: Rue La La is eyeing “themes” through its new DressingRoom series.
DressingRoom is essentially individual boutiques that showcase a particular look — whether preppy, boho or contemporary — that allows Rue members to identify all items within that look from fashion to home décor in one area of the site.
Incorporated in each boutique will be themed inspiration boards and how-to content. The series will begin on May 9 with the “Bright and Bohemian” theme, followed by “Minimalist Whites” and “Weekend Casual.” These boutiques will be showcased on the site throughout June.
The company said fashion brands for the boho boutique include Free People, French Connection, Elizabeth and James and Max Mara.