NEW YORK — Saks Fifth Avenue and Look Good Feel Better will host the fifth annual National Beauty Editors Day on Thursday at the retailer’s flagship location on Fifth Avenue here.
The nonprofit, which helps individuals with cancer tend to appearance-related side effects from treatments, along with Saks, has selected 26 brands and 25 editors to be on hand at the event. Participating brands include Armani, Bobbi Brown, Clé de Peau, Clinique, La Prairie, Lancôme, Laura Mercier, Nars, Shiseido, Tom Ford and Trish McEvoy and magazines such as Allure, Cosmopolitan, InStyle, Essence, Marie Claire, O, The Oprah Magazine, Shape, StyleWatch and Town & Country.
For individuals who wish to participate, there is a $40 fee — a donation to Look Good Feel Better — that allots them a 30-minute consultation in-store. Each attendee will get 15 minutes with each brands and beauty editor of their choosing, where they’re free to discuss and learn about trends in skin care, cosmetics, beauty advice and product demonstrations. A full-size product will also be gifted from the selected brand.
One hundred percent of registration fees go to Look Good Feel Better, and the retailer will give 10 percent of all beauty sales made that day to the organization. Additionally, all 51 brand and magazine partners donated $1,500 to the cause, and for those who donate $50 or more on-site, they’ll receive a limited-edition Oscar de la Renta scarf created exclusively for the charity. Similar to previous years, the event is expected to bring in 350 registered consumers and about $100,000 for Look Good Feel Better.
“This unprecedented show of support year after year demonstrates the importance of Look Good Feel Better and its transformational services,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good Feel Better program.
Since the organization was founded 27 years ago, Look Good Feel Better has helped almost one million women with cancer with things from skin and nail care, to wigs to accessories and wardrobe assistance.