Saks Fifth Avenue is upping its street cred.
On May 12, the retailer will unveil the worldwide exclusive of the Marcelo Burlon x Tyga capsule collection. The limited-edition line of T-shirts, hoodies and shorts will be sold only at the retailer’s New York flagship and online.
Eric Jennings, vice president and men’s fashion director of Saks, said the store has been increasing its focus on what it calls the “New Guard Group,” or the “hottest young emerging brands” such as Hood by Air, Palm Angels, Off-White and Marcelo Burlon’s County of Milan.
“Marcelo is now part of the Saks family,” Jennings said, “so we commissioned to have the exclusive for this in the States.” He said only 100 units of each style will be produced and the brand has created 50 iPhone cases that will be a gift with purchase.
Tyga told WWD that he has been a fan of Burlon for a few years and has worn pieces from his collection. But this marks his first clothing collaboration. The rapper has been creative adviser for LA Gear and also worked with Reebok on footwear.
Tyga said this collaboration is a “nice warm-up for introducing me as a designer.” Because he lives in L.A., he said he opts for T-shirts and Vans and other “L.A. style” pieces, “not heavy clothes. But I like mixing things up and I like flexibility.”
He said he’s looking forward to his collaboration with Saks where he as “bought a couple of suits” over the years. “And I do my Christmas shopping there.”
Although he and Burlon will introduce the line with an appearance at Saks next month, Tyga said he’s not sure that he’ll promote the line on social media where he has over 547,000 followers on Twitter alone. “I want to keep it organic and not force it on people,” he said.
Burlon said he’s been a fan of Tyga’s since his first album came out and they soon became friends since their aesthetic is very similar. “So we decided to do something together. It’s a very easy and friendly collaboration.”
Burlon said he hopes this capsule could be the first of many partnerships, whether that includes another collection or even an album cover. “When these things start, you never know,” he said.