SANTA’S LITTLE HELPER: The Printemps Christmas ad campaign may feature Eva Herzigova flanked by men in Santa Claus costumes, but the store has called on another glamorous blonde to inaugurate its Christmas window displays: Gwyneth Paltrow. The “Iron Man” star will be at the retailer’s Boulevard Haussmann flagship on Thursday to help unveil its Prada-themed windows, featuring the Milanese fashion house’s signature teddy bears and checkered patterns. Paltrow follows in the footsteps of Marion Cotillard and Vanessa Paradis.

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