SCAD HONORS HUGO BOSS: Australian actor Hugh Sheridan literally sang for his supper at the presentation of the Savannah College of Art and Design’s Style Etoile award to Mark Brashear, chairman and chief executive officer of Hugo Boss Americas on Sunday. The mellifluous, impromptu performance of “Here’s to Life” capped off the intimate dinner attended by André Leon Talley, Pamela Fiori, Alex Lundqvist and SCAD president Paula Wallace at a Chelsea gallery space where Hugo Boss is currently sponsoring a Jeremy Kost exhibit.
Film director Joel Schumacher recalled his own college years at Parsons, from which he graduated in 1965. “I wouldn’t have been able to go to any college if I didn’t get scholarships. It’s nice to see people like Hugo Boss involved in a school like this,” he observed of the company’s support of SCAD. Schumacher himself anonymously funds scholarships for inner-city students at a California private school. His next film project may be a Chinese-language one based in Twenties Shanghai, with several studios considering producing it. “If you have a hit in China, you have an enormous audience,” he noted. “It’s a whole new frontier.”
This story first appeared in the May 8, 2012 issue of WWD. Subscribe Today.
Brashear — who follows in the steps of Catherine Deneuve, Pierre Cardin and Sir David Tang as recipients of the Style Etoile award — said Hugo Boss operates a distribution center in Savannah and has been involved with the school for seven years. The company sponsors SCAD’s annual fashion show, contributes materials to student projects and endows scholarships. “We are a global brand but we want to be regionally relevant,” said Brashear. “Schools such as SCAD nurture creative talent, which for Hugo Boss is literally our future.”