SCENT OF STEFANI: Stefani Greenfield is celebrating her third anniversary with HSN with a new category: beauty. Greenfield will launch her debut scent, Curations — named for her Curations by Stefani Greenfield HSN line — on HSN June 19. Greenfield worked with Takasago and June Jacobs to create the scent. “Like the entire Curations line, the fragrance is all about layering,” said Greenfield, noting that the scent has notes of apricot blossom, mandarin, freesia, patchouli and amber. “Together, these layers translate into a scent that exudes a sexy confidence.” A 1.7-oz. eau de parfum will retail for $54 on HSN, with an introductory launch price of $49.
“Fragrance is an exceptionally strong category for HSN due to the network’s unique storytelling capabilities,” said Betsy Olum, general manager of beauty and merchandising strategy for HSN. “Stefani already has such a loyal fan following that a venture into the beauty category only made sense.”
This story first appeared in the June 6, 2012 issue of WWD. Subscribe Today.