3x1

Scott Morrison is branching out his 3x1 denim brand. Adding to his SoHo flagship, which opened in 2011, Morrison will unveil a new retail outpost this May on Southampton, N.Y.



HERE AND THERE: Scott Morrison is branching out his 3×1 denim brand. Adding to his SoHo flagship, which opened in 2011, Morrison will unveil a new retail outpost this May on Southampton, N.Y.’s Main Street. The 1,200-square-foot space will be modeled after the SoHo store, complete with a denim wall and custom denim capabilities.

“I think we’ve always been toying around with wanting to expand,” Morrison said. “And we’ve reached a point where we really understand our business and our customers and what they expect from us.” He said they’ll be focused on achieving speedier turnaround for 3×1’s bespoke service — a nice perk for short-term visitors to the Hamptons — as well as an “unconventional delivery service.” (He kept mum on those details.)

This story first appeared in the March 23, 2015 issue of WWD.  Subscribe Today.

Also new for the brand: The rollout of a men’s shop-in-shop inside of Paris’ Le Bon Marché on April 2, which will feature a miniature denim wall and sell exclusively selvedge styles. This follows the opening of a women’s shop-in-shop at Le Bon Marché in September.

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