The C. Wonder pop-up store in Southampton.

SEA WONDER: C. Wonder is heading to the beach this summer. The retailer opened a pop-up store on Saturday in Southampton, N.Y., at 5 Main Street. On June 9, a pop-up shop will bow at 16 Federal Street in Nantucket, Mass. C. Wonder’s summer collection includes summer beach totes; lighthouse, starfish and sand-dollar pillow covers, and wicker picnic baskets. Both stores will have ice-cream socials on Saturdays, a complimentary candy bar on Sundays and free balloons and tattoos all weekend long. On Saturday in Southampton, C. Wonder staffers distributed gift cards for free flip-flops to the first 150 vacationers they encounter. They will do the same on June 8 in Nantucket.

C. Wonder, one of the lifestyle retail brands being developed by Christopher Burch, chief executive officer of J. Christopher Capital, operates stores in New York’s SoHo neighborhood; Garden State Plaza in Paramus, N.J.; The Westchester in White Plains, N.Y., and Roosevelt Field Mall in Garden City, N.Y. In September, C. Wonder is planning to open an 8,000-square-foot flagship at The Shops at Columbus Circle at the Time Warner Center in Manhattan.

This story first appeared in the May 29, 2012 issue of WWD.  Subscribe Today.

load comments
blog comments powered by Disqus