CREATIVE COMMUNE: Second Home, a social enterprise, has teamed with the Royal College of Art on a creative hub and workplace for designers in London next year, WWD has learned. An announcement will be made today.
Situated in Ladbroke Grove, the 37,000 square-foot space will be designed by Spanish firm Dosis and built in association with the Royal Borough of Kensington and Chelsea. Plans for the site include work spaces and facilities with textile cutting machines and 3-D printers. Young designers will also be provided with a subsidized workspace, mentorship and access to investors. The company will be accepting applications from fashion designers in early 2017.
Brands such as Ermenegildo Zegna work with Second Home, as the label is currently developing new retail experiences and digital strategies.
“London desperately needs support for emerging fashion designers,” Gareth Pugh told WWD. “Second Home’s fashion cluster in Ladbroke Grove will make a huge difference for the next generation of British fashion companies.”
Launched in 2014 by Sam Aldenton and Rohan Silva, the company has worked with designers and brands including Stella McCartney, Gareth Pugh and Burberry. Second Home aims to create innovation, job creation and provide aid to young designers. As a Living Wage employer, the company provides training and employment for unemployed youngsters with an apprenticeship scheme.