SEEING RED: Vivienne Westwood and Virgin Atlantic marked the redesign of the airline company’s red uniforms in London earlier this week with a party during which Debbie Harry performed — wearing one of the new red Virgin Atlantic blazers.
Westwood has created eco-friendly outfits for more than 7,500 staff, and said she designed with input from the Virgin Atlantic employees. Some of the new looks were developed using a polyester yarn derived from used plastic bottles. The women’s uniform includes a red fitted jacket with a nipped waist and an asymmetric frill blouse, pencil skirt, red pumps with an hourglass heel and a red leather bag with diamond-shaped handles.
This story first appeared in the July 3, 2014 issue of WWD. Subscribe Today.
The men’s uniform — a three-piece suit made from burgundy wool accessorized with oxford shoes — took its inspiration from Savile Row and Forties French couture. Westwood has also developed eco-conscious bags that will be produced for Virgin Atlantic using recycled canvas, brass, leather and reused roadside banners.
“My clothes have always got a very strong dynamic rapport with the body,” said Westwood. “They are very body conscious, they help you to look glamorous, more hourglass, more woman. I design things to help people to hopefully express their personality. I am always trying to find fabrics that are more friendly to the environment — working with Virgin Atlantic, they managed to research into this and find more eco fabrics.”
The party was held at the Village Underground in London’s Shoreditch on Tuesday night, with guests including Eliza Doolittle, Alice Eve, Jack Guinness, Douglas Booth, Luke Evans, Joséphine de La Baume and Mark Ronson.