SEGAL’S EASTERN WAY: Fred Segal has found its Tokyo home.
The company’s “international lifestyle center” format, featuring a cluster of stores, will open in three buildings in a converted railway site at 13 Daikanyama-cho Shibuya-ku, Tokyo in spring. This will be Fred Segal’s first move outside the U.S.
This story first appeared in the July 16, 2014 issue of WWD. Subscribe Today.
The stores will sell luxury men’s and women’s apparel and accessories, and home and lifestyle categories. The assortment will include Fred Segal’s own merchandise and outside brands leaning toward local and international up-and-coming designers to “engage Japan’s trendsetters,” the company said. There will also be a spa and a café to further reflect Fred Segal’s connection to Southern California culture.
The store is the first in a long-term partnership between Sandow, the owner of Fred Segal, and Mark Styler Co. Ltd., to launch Fred Segal throughout Japan. “The original Fred Segal stores in L.A. have always appealed to the Japanese consumer who has an appreciation for cutting-edge style and Southern California culture,” said Paul Blum, chief executive officer of Fred Segal.
Additional retail locations in other Japanese cities in the form of flagships, lifestyle centers or branded boutiques within major, high-end department stores are being planned.
Fred Segal, known for its innovative merchandising and celebrity clientele, has three L.A. locations, and will open seven stores in Las Vegas in August. Fred Segal is majority-owned by Sandow, along with minority investor Evolution Media Partners, which is a venture of Hollywood talent agency CAA, private equity firm TPG Growth and Participant Media.