MATCHY MATCHY: Seilenna, the swimwear line launched by Annelies De Rouck in 2014 (Seilenna is actually ‘Annelies’ spelled backwards), has launched an e-commerce site with a unique carousel tool, allowing users to mix-and-match their bikini tops and bottoms in different colors, styles and prints. The function, which is slightly reminiscent of Cher Horowitz’ motorized closet in “Clueless,” was born out of De Rouck’s frustration with buying coordinated bikini sets from other designers. “I couldn’t believe how hard it was to find a bikini that fit me,” De Rouck told WWD. “Every time I liked a top, the bottom didn’t suit me or was just not what I was looking for… Most women do not have the same size on the top and bottom.”
Designed by the creative agency RoandCo, the e-commerce site features Seilenna’s resort 2015 collections, and customers can also share their mix-and-match sets on social media. Seilenna’s separates start at $130 while one-pieces top out at $370, and the line is also available at Steven Alan and Moda Operandi, among other boutiques.