WWD.com/beauty-industry-news/fashion-scoops/sex-sells-6031541/
government-trade
government-trade

Donatella Versace Said to Be Planning New Men’s Fragrance

The scent, called Eros, is slated for introduction in the fall.

SEX SELLS?: Donatella Versace’s parade of muscled gladiator types in Milan was just a teaser. Rumor has it the Italian designer is plotting a new men’s fragrance called Eros, slated for introduction in the fall. According to a Paris source, photographers Mert Alas and Marcus Piggott already shot a wet-and-wild ad image, with art direction by Giovanni Bianco, known for his work with Madonna.