Colombian-born, Florence-based luxury shoe designer Edgardo Osorio, founder of the Aquazzura label, made a two-day West Coast sojourn this week for Saks Fifth Avenue in San Francisco on Tuesday, and Beverly Hills on Wednesday.
As he sketched colorful “portraits” of the shoes each customer bought at his trunk show (the line was long, with patient women clutching their shoeboxes), Osorio said, “I never count [how many sketches] at these things, but I always say you never count years or shoes, it’s bad luck.” He also mused at the changing definition of “designer.” “Nowadays I heard designers don’t sketch anymore, so I’m like, ‘What do they do?’ I don’t know how they do it.”
He was also gathering important feedback for future designs, saying, “To me [getting to meet clients] is the biggest part. When I do these things you are seeing what they are wearing, what they like, what they buy. I want to know who my client is. I see her on Instagram, but it’s another thing to get to chat with her. I’ve had many ideas come from clients.”
Just five years after founding Aquazzura, Osorio is on track to open eight more retail stores this year (he already has one in London and one in Florence). Next up is Madison Avenue in New York, followed by Bal Harbour Shops in Miami in July. “America is our biggest market and I really do believe if you can make it in New York you can make it anywhere.”
While he’s launching kids’ shoes next summer, he remained mum on future collaborations (he already has worked with Olivia Palermo and Poppy Delevigne). “My retail partners, they are my brand ambassadors. They’re the ones who are selling the shoes to women.”