Eleanor Pendelton's footwear range for Shoes of Prey


Shoes of Prey has enlisted another stylish influencer to roll out a special capsule collection of footwear. Australian beauty editor Eleanor Pendleton has designed a range of five shoes for the e-tailer, which allows shoppers to custom-order shoes from its website.

Pendleton, editor and founder of digital beauty magazine Gritty Pretty, turned out styles including a boot with a chunky heel and a slingback pump in gray and black suede. The shoes, which sell for $139 to $269, are available on Shoes of Prey’s website as well as Nordstrom.com.

Pendleton said the collection, dubbed “The Renegades”, pays tribute to the women who have shaped her life and inspired her, including Lisa Messenger, editor-in-chief of multimedia platform Collective Hub, and Kat Moses, founder of talent agency MGMT.

“Each shoe in my collection is named after a special woman in my life who inspired me, in one way or another, to push the boundaries and go after what I am passionate about. They didn’t conform to conventional wisdom or play by the book; they set their own agendas, paved their own paths and nailed it,” said Pendleton, who was formerly a beauty editor at InStyle and Famous.

Pendleton is the latest individual to take part in the company’s Inspirer Collections series, which seeks to promote strong, inspirational women. Sex and the City illustrator Megan Hess and Manila-based travel and fashion influencer Kim Jones have also participated in the project.

Last year, Nordstrom joined an investor group pumping $15.5 million in Series B funding into Shoes of Prey The round of funding, the largest to date for Shoes of Prey, was led by BlueSky Venture Capital. Nordstrom — as well as Greycroft, which has invested in Trunk Club, The RealReal and Baublebar — came on board as equity partners.

The Shoes of Prey Web site generates the bulk of the brand’s volume, which the company does not disclose. Nordstrom had Shoes of Prey Design Studio shops in its stores at one point but those locations were eventually shuttered as the footwear company reverted back to being purely an online retailer.

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