SHOPRUNNER ACQUIRES PICKUPZONE: Members-only online shopping program ShopRunner has acquired Boston-based PickupZone, which operates a network of locations where customers can pick up packages that were ordered online. Terms of the deal were not disclosed. As part of the acquisition, ShopRunner plans to launch PickupPoints, a nationwide network of retail store locations where customers can choose to pick up packages ordered online. The acquisition follows its recent purchase of ShopSanity, a service that allows consumers to track orders and aggregate receipts across retailers.
ShopRunner, part of the Kynetic umbrella, is an alternative to Amazon Prime. In that vein, the PickupZone acquisition is viewed as a competitor to Amazon’s latest test concept in Seattle called Lockers, which allows consumers to pick up packages at 7-Eleven. Lockers currently is separate from Prime. ShopRunner’s sibling, Fanatics, said last week that it was acquiring Dreams for $183 million, giving etailer Fanatics access to the brick-and-mortar world.