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SHORE-ING UP: In the wake of the cancellation of “Jersey Shore,” Nicole “Snooki” Polizzi is apparently looking to establish herself as a beauty and style entrepreneur. Polizzi will appear on HSN on Wednesday at 9 p.m. to launch her second scent with Parlux, Snooki Couture, and a three-piece nail polish set called All That Glitters — not to mention slippers and sunglasses bearing her name.
The fragrance, intended to be “fresh and feminine with a playful sexiness” has top notes of Meyer lemon and Fuji apple blossom, a heart of pink honeysuckle and a drydown of white musk and cashmere woods, and will retail for $50 for 3.4 oz. The polish set is part of a line of nine stockkeeping units which features colors like Money Maker, a metallic green, and Orange You Tan, a bright tangerine hue.
This story first appeared in the November 7, 2012 issue of WWD. Subscribe Today.
The fragrance and the polish set will be sold first on HSN, then will enter Perfumania doors (owned by Parlux’s parent company) on Black Friday. Individual nail shades are $7.99 each. Nail decal sets are $8.99, and acrylic nails, $9.99.