SHREK SHOPPING: Are consumers ready for Shrek coming to life in stores? The studio behind “Shrek,” “Kung Fu Panda,” “Madagascar” and “The Croods” thinks so. DreamWorks Animation has appointed Paul Kurzawa, previously chief operating officer of Caruso Affiliated, the Los Angeles-based owner of The Grove and The Americana at Brand, among other retail properties, to the newly created position of head of retail development and entertainment. He is responsible for DreamWorks Animation’s retail brand development and integration initiatives. “As soon as we made the decision to expand our brand into the retail space, there was no doubt in my mind that we needed Paul Kurzawa,” said Jeffrey Katzenberg, chief executive officer of DreamWorks Animation. “Caruso Affiliated has successfully redefined the shopping experience in the United States, and Paul, the protégé of its founder, Rick Caruso, will now lead our efforts to take the powerful DreamWorks brand and do the same thing for families across the world. We could not be happier to have him on our team leading the charge for this new initiative.”
Kurzawa said, “For years, shopping center owners and developers have struggled with how to differentiate their properties and keep them relevant, and I have no doubt that DreamWorks Animation’s incredible portfolio will bring that magic to these unique shopping destinations.”
This story first appeared in the August 2, 2013 issue of WWD. Subscribe Today.