BOY MEETS GIRL, AGAIN: Sibling has become the latest London brand to announce plans to show its spring 2017 women’s and men’s together later this month at London Collections: Men.
The brand said the change reflects “a pragmatic rethinking” of how to manage the demands of the “disjointed men’s wear and women’s wear calendars for emerging brands that are active in both markets.”
The brand will also be wholesaling both ranges together and, by doing so, will pull its women’s wear into the pre-collection retail window.
Sibling will no longer stage a show in September and its pre-collections will be put on hold. The edgy, street-inspired London brand plans to continue the joint show strategy during LC:M in January, and will wholesale its women’s and men’s wear ranges together in Paris later that month.
Designers Sid Bryan and Cozette McCreery said the changes will enable them to make the brand “better and stronger” and allow them to offer retailers and customer availability of product earlier in the season.
Astrid Andersen will also show men’s and women’s wear together, for the first time, during the London men’s showcase.