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Sicis Launches Into Jewelry, Watches

The Italian mosaic maker made each collection out of micro mosaics.

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MANY SMALL THINGS: Italian mosaic maker Sicis has just launched Sicis Jewels, a 345-item collection, and a line of 61 watches dubbed Sicis O’Clock. They’re made out of micro mosaics, which include precious stones, according to company founder and president Maurizio Leo Placuzzi. Prices for the items range from 500 euros to 500,000 euros, or $642.70 to $642,700 at current exchange.

The watches and jewelry were introduced in Sicis’ new Paris store that opened Thursday on 41 Rue François 1er. The 5,380-square-foot location has 488 square feet dedicated to the new ranges.

Placuzzi expects Sicis, which has 10 stores worldwide plus shop-in-shops, to generate around 55 million euros, or $70 million, this year. For 2013, he anticipates company revenues to climb to more than 65 million euros, or $82.7 million.

Hotel furnishing is another strategic priority for Sicis, which is in talks to participate to the restoration of the Ritz, Placuzzi said.

Upcoming plans for the new watch and jewelry collections include a Stateside debut, in Sicis’ SoHo location in New York in February 2013. The lines are also to be extended — with 100 more jewelry pieces and 150 watches.

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