SILVER SHOW: Bravo has picked up a reality show centered upon Los Angeles vintage purveyor Decades co-owners Christos Garkinos and Cameron Silver. The name and premiere date of the show are still being finalized, but it is tentatively called “Decades” and is likely to start airing during the fourth quarter of this year. “The show will focus on shining the light on the rarefied and very specific part of fashion that we live in. We are curators and fashion arbiters,” said Garkinos. The show will also provide a glimpse at the business relationship between Silver and Garkinos, who have merged their previously separate operations into a single entity.
Garkinos acknowledged he hopes the show will be a launching pad from which to turn Decades into a bigger brand à la Rachel Zoe. Already, Decades has been extending itself with collaborations, including jewelry with Miriam Haskell and shoes with Modern Vintage for Gilt.com. “Our hope is that we continue with those types of collaborations because the idea of Cameron and I saying ‘supercute’ or ‘chic’ for the next 30 years is tiring. We very much want to be in a larger position than just having a store,” said Garkinos.
This story first appeared in the April 5, 2012 issue of WWD. Subscribe Today.