Sophie & Shannon’s Jewel Box a Family Affair

Gene Simmons’ wife and daughter will launch an accessories collection in collaboration with the Home Shopping Network.

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SIMMONS’ JEWELRY BOX: Gene Simmons’ wife and daughter are making their own foray into self-expression, albeit via a very different route than that of the Kiss front man. In collaboration with HSN, Sophie and Shannon Tweed-Simmons will launch an accessories collection called Sophie & Shannon’s Jewel Box. Comprised of costume jewelry, belts, dresses and handbags, the line is meant to span generations, incorporating pieces that both a mother and daughter can wear.

“I enjoyed doing this mother-daughter project because I wanted to show how we could share clothes and achieve different looks,” Shannon Tweed-Simmons told WWD. “I take Sophie’s things and call them ‘hand-me-ups.’ She takes mine and calls them ‘hand-me-downs.’ ”

This story first appeared in the June 28, 2012 issue of WWD.  Subscribe Today.

“The most challenging part of the process was picking only a few things out of the buckets of ideas we had,” said her daughter.

The collection, which ranges from $24 to $99, will launch on HSN, and HSN mobile on July 30.

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