MORE IS MORE: Scale is everything when it comes to competing for some shopping center owners.
Simon Property Group is set to open an 80,000-square-foot wing of its Ontario Mills outlet center, which will be dubbed Fashion Alley. The wing will open with outlet outposts for the likes of The North Face, Original Penguin, Samsonite and Uniqlo. Tommy Hilfiger, Nautica and Coach — all of which currently have space at the center — are set to expand and relocate to Fashion Alley. Cotenancies to the mall’s expanded area include Saks Off 5th and Off Broadway Shoes.
The new wing is slated for an April 29 opening.
Ontario Mills counts more than 200 stores, including Neiman Marcus Last Call, Tommy Bahama Outlet, Tory Burch Outlet and Nike Factory Store.
Ontario Mills, located in the Inland Empire region about 40 miles east of downtown Los Angeles, faces direct competition from Victoria Gardens, which opened in 2004 about four miles from the Mills property. Victoria Gardens’ store slate includes Apple, American Apparel, Kiehl’s and Urban Outfitters.
In Orange County, the Outlets at Orange, another Mills property in the Southern California region, is also getting a boost. The property is set to see an expansion of about 60,000 square feet. The redevelopment follows last year’s opening of a competing outlet center in the region called the Outlets at San Clemente.