SKYE BUYS THEHIPCHICK.COM: Skye Associates has acquired TheHipChick.com, its fifth acquisition in two years and the 26th Web site operated by Skye, an e-commerce platform firm. Terms of the deal were not disclosed. TheHipChick focuses on established and emerging brands in the contemporary women’s market. Skye is in the process of updating TheHipChick’s Web site with a new design, photography and an expansion of its inventory selection. Adam Hanin, owner and founder of Skye, said, “Our acquisition model has proven scalable and one in which we have the ability to execute.” Other Skye acquisitions include PinkMascara.com. Skye is also preparing to relaunch MetroparkUSA.com next month.

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