BAWSE BUSINESS: Smashbox is flying high with its latest collaboration. The beauty brand has teamed with Canadian social media sensation Lilly Singh, aka Superwoman, on a limited-edition vibrant red shade of its Always On Liquid Lipstick called Bawse, the comedienne’s word for boss. Smashbox unveiled the product Thursday night during an event at its Los Angeles photography studio, where partygoers snacked on Sprinkles’ Red Ice Cream Cones, received lip touch-ups and were captured in photographs by Smashbox cofounder Davis Factor. The matte, water-resistant Bawse lipstick is available at Sephora and on Smashbox’s web site for $24. Although Smashbox doesn’t enter collaborations at the speed of its Estée Lauder sister brand MAC Cosmetics, it has previously released products in partnership with the likes of Santigold, Nicky Hilton, Yago Hortal and Donald Robertson. The complete Always On range contains 20 lipsticks designed to stay put for eight hours.

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