SMELL AND VOTE: The Fragrance Foundation is looking to Cosmopolitan readers to help narrow down its Fragrance of the Year Consumer’s Choice finalists. The 12-page insert, produced by Arcade Marketing, features 10 scent strips across women’s, men’s and celebrity categories. Readers will be directed to vote for their favorite, amongst brands like Michael Kors, Givenchy and One Direction, on Fragrance.org.
“The scented insert gives consumers the ability to smell every fragrance instantly and then vote,” said Elizabeth Musmanno, president of the Fragrance Foundation. “This is the first Fragrance Foundation sampling program that invites readers to experience, compare and vote for [fragrances].”
This story first appeared in the May 1, 2014 issue of WWD. Subscribe Today.
Winners will be revealed at the Fragrance Foundation Awards on June 16 at Alice Tully Hall in New York City. To date more than 40,000 people have voted for this year’s Consumer’s Choice and voting will be closed on May 30.