In the middle of a packed day of shows, Adidas Icons released their latest trainer, Consortium ZX8000, on Thursday in No.74, the brand’s dedicated Icons’ store. Severely limited to a100 pairs, the shoes went on sale at noon. And were practically sold out by 12:35 p.m. Around that time, a perhaps overly confident crowd was still waiting outside next to a specially assembled Bratwurst stand. However, instead of wanting sausages, fans were thronging to get past security, demonstrating that it really is Fashion Week in Berlin.
January 21, 2010