Emma Watson 'Beauty and the Beast' film premiere, Arrivals, New York, USA - 13 Mar 2017Wearing a Givenchy dress


The Disney princesses: they’re big business. Before Emma Watson brought Disney’s literary princess Belle to life on screen, Lily James slipped into a blue frothy gown to portray Cinderella on the big screen in 2015. And while the live-action version of “Beauty and the Beast” has maintained a steady stream of promotion and hype leading up to its release — design collaborations with Christopher Kane, Uniqlo, Juicy Couture and HSN; an Instagram account documenting Watson’s promotional tour style — Belle has yet to beat out Cinderella on the social shopping platform Polyvore, on which users can create and shop style collages. Based on Polyvore searches from Jan 1, 2015 to March 14, 2017, Cinderella is the most-searched princess on the platform, followed by Belle. Of course, that may change, since “Beauty and the Beast” isn’t released until later this month. (The third most popular princess? Ariel — a live-action version from Disney is in the works, and another live adaptation of the fairy tale will be released later this year.) Searches for Emma Watson on Polyvore have increased by 28 percent over the past four weeks.

While Belle is known for her yellow gown and blue pinafore, Watson has been making a fashion statement herself over the course of her promotional tour. The actress recently wore a Givenchy dress for the film’s New York premiere, and an Oscar de la Renta strapless jumpsuit for the L.A. premiere.

Top 5 Disney Princesses on Polyvore
(Jan 1, 2015 to March 14, 2017)
1. Cinderella
2. Belle
3. Ariel
4. Elsa
5. Jasmine

Tonight was a special screening of @beautyandthebeast in London. The film was shown at the Odeon Leicester Square cinema to 1,600 people after a reception at the stunning Spencer House 🌹 Bespoke @emiliawickstead structural, off-the-shoulder gown with inverted pleat train. The gown is made from end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy. These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead's London atelier, by an all-female team. Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Dress validated by @ecoage #ecoloves Skin prepped with @demamielskin Dewy Facial Mist, @tataharper Repairative Moisturiser and @decleoruk Aromessence Neroli Hydrating Oil Serum. De Mamiel mist is made from ingredients sourced and blended in the UK, in small batches to maintain the vitality of each natural ingredient. Tata Harper are verified by PETA that neither the brand nor its ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. Decléor serum is a blend of naturally derived ingredients such as neroli and sandalwood and free from mineral oils and parabens. Foundation is @inikaorganic's BB Cream, which is certified organic, vegan and not tested on animals. Concealer is the @rmsbeauty "Un" Cover-Up made from organic coconut, jojoba and cacao oil and mineral colours. Cheeks are @iliabeauty A Fine Romance Multi-Stick which is gluten-free and then finished with Inika's Mineral Mattifying Powder, blended from silica, corn, tapioca and rice powders instead of talc, which face powders have traditionally been based on. Beauty brands verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on

Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome 🇨🇳 🌹 P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty "Un" Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have 'The Never List' of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on

See More From WWD.com:

Emma Watson Wanted Her ‘Beauty and the Beast’ Costumes to Reflect a Modern Belle
Cara Delevingne, Budding Author?

The Return of Leighton Meester

load comments
blog comments powered by Disqus