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SOLE ON SITE: Casadei is launching an online boutique Feb. 7, thanks to a new partnership between the Italian luxury footwear brand and The Level Group, a fashion-focused e-commerce provider based in Milan. Customers will be able to buy Casadei’s spring collection as well as assorted styles such as the Blade shoe on the site.
Subscribers to the Casadei Web site will get an exclusive preview and the chance to buy their favorite shoes and handbags free of shipping for a week starting Thursday. Any purchase within that time frame also gets customers a bright Ciaté nail polish to match their pumps.
This story first appeared in the January 29, 2013 issue of WWD. Subscribe Today.
Quinto and Flora Casadei founded the original Casadei footwear business in 1958 in San Mauro Pascoli, northeastern Italy, and today their son, Cesare Casadei, is the brand’s creative director. In a special video, Casadei walks fans through the whole shoe-making process, offering a behind-the-scenes view of the artisans at work. A red-carpet photo gallery will also be posted on the Web site, showing celebrities such as Jessica Alba, Zooey Deschanel, Amy Adams, Eva Longoria, Heidi Klum, Anne Hathaway and Jessica Chastain mugging the camera in their vertiginous heels.