SOM’S VIRTUAL PLAY: Peter Som, who canceled his formal runway presentation, will present his fall collection on digitalfashionshows.com on Feb. 13, starting at 9 a.m. In addition to the runway show, the platform will offer an interview with Som, backstage beauty access and collection notes. Viewing is open to the public. The show will be shot at Made at Milk, with hair provided by Wella, makeup by MAC Cosmetics and nails by Zoya. Eight models will be featured.
Som said the digital format provides “an opportunity to try out a new platform that can reach a lot of people. The show will tap right into the digital and online presence of my brand and it will allow me to try something new creatively.”
This story first appeared in the January 29, 2013 issue of WWD. Subscribe Today.