STUDY GROUP: After Paris and Tokyo, Sonia Rykiel is bringing its new store concept to London. Its boutique on Brook Street is to reopen on July 25 after being refitted as a pop-up cafe-cum-library featuring 15,000 vintage tomes.
The concept, developed by Sonia Rykiel artistic director Julie de Libran with André Saraiva and art director Thomas Lenthal, was first unveiled in the brand’s store in the Paris neighborhood of Saint-Germain-des-Prés for its fall show in March. The store in the Aoyama neighborhood in Tokyo was similarly revamped in April.
Open since 2002, the 2,700-square-foot London store will feature a carpet designed by Saraiva, in addition to a lacquered red ceiling and walls. In addition to the books, it will display a selection of vintage vinyl records by French singers from the Sixties and Seventies, including Serge Gainsbourg and Françoise Hardy.
The space will be dotted with Seventies sofas and armchairs, while the patio will take on the look of a literary café with chairs and tables.
The store will sell an exclusive version of the best-selling Domino bag. Made of khaki crocodile leather, it will retail for 13,695 pounds, or around $21,300 at current exchange.