BLAST FROM THE PAST: Tiny tiaras served up on platters greeted guests at the Nasty Gal West Hollywood store Wednesday evening.
They were there to toast today’s launch of the Nasty Gal collaboration with Courtney Love — Love, Courtney by Nasty Gal. News first broke of the 18-piece collection late last year on Instagram causing a stir among die-hard fans. But in the stockroom at the back of the store Love and Nasty Gal founder Sophia Amoruso said so many styles were left out that there could be a sequel in the works.
This story first appeared in the January 15, 2016 issue of WWD. Subscribe Today.
“We’re talking about it,” Love told WWD.
“If there’s demand. I mean, it feels really good,” Amoruso said. “It was so easy and there’s so much left to do. There’s a lot of Courtney kind of touch points that we didn’t even cover, like shipwreck Courtney and flapper Courtney and Peter Pan collar Courtney.”
What debuted is a collection of shoes and apparel ranging from $48 to $188 and includes some of the usual suspects from the Nineties, modernized as Love explained. There’s mary janes jazzed up on the heel with sparkling rhinestones and a baby doll slipdress, which Love wore to the party and described as more of an “old school” look. That’s in addition to lace underwear, a pair of stilettos, a full lace bodysuit and a satin maxi slip dress with lace detailing.
The nine-month project stemmed from Love’s own desire to do something in fashion that was successful.
“I was making nut job clothes,” Love said. “Seriously, I was cutting up Edwardian dresses and putting them with Twenties dresses and it cost me a fortune. I wasn’t going to sell them but I really, really wanted to get into fashion.”
Love’s agent suggested teaming with Amoruso and, at the urging of her daughter and after reading Amoruso’s book, “#GirlBoss,” she felt a collaboration made sense.
“It was a big team effort,” Love said. “[Amoruso] has a good tight ship and runs it very well and it was really fun and as Sophia used the word today, it was sort of effortless.”