SOPHIA’S WORLD: Sophia Webster will open the doors to her first stand-alone boutique in London this weekend.
At 124 Mount Street, Webster will be down the road from the store belonging to her former boss Nicholas Kirkwood, for whom she once worked as a design assistant. The store is also near a host of other London brands including Simone Rocha, Christopher Kane and Roksanda.
The 400-square-foot space will stock Webster’s seasonal footwear collections, her recently launched handbag range, as well as dedicated evening, children’s and bridal collections.
The designer, who was announced as the winner of the BFC/Vogue designer fashion fund earlier this year, designed much of the store herself, using virtual 3-D technology provided by StudioXAG, which is located in East London.
Her colorful, spirited aesthetic is evident in every aspect of the new space: A neon butterfly decorates the front window, paying tribute to the designer’s popular Chiara pumps that have butterfly appliqués while pastel pink and purple footstools are scattered around the store. Flamingo sculptures decorate the ceiling.
Among the highlights is a bespoke, blown-glass chandelier created in collaboration with the Italian artisan Rocco Borghese.
Webster was meticulous about every aspect of her store, curating the playlist with her longtime collaborator DJ Katy B, who also created a playlist that customers can listen to while shopping online.
The boutique aims to be an extension of the designer’s established e-commerce business, enhancing customer experience and providing synergy when it comes to stock.
“I have long dreamt of a physical destination for those who already follow and support my brand online and through social media so they can truly step into my world,” said the designer.
“Having a permanent retail outlet will bring me an insightful new connection with my customers, and the process of designing the interior has helped me to refine and create a blueprint for future shops and spaces.”