SOPHIA’S TOTE: Sophia Webster has teamed with the British Fashion Council to design a limited-edition tote for London Fashion Weekend, the four-day consumer-facing event that takes place this year from Sept. 22 to 26 at London’s Saatchi Gallery.
Webster, who received this year’s BFC/Vogue Designer Fashion Fund prize, has translated her flair for bright color and print onto the canvas tote bag, which features a peacock motif, the same one that inspired the designer’s upcoming spring-summer 2017 collection.
“Sophia’s beautiful designs capture British creativity and are the perfect match for London Fashion Weekend. I look forward to seeing them being used all over London and further afield,” said Caroline Rush, chief executive officer of the British Fashion Council.
The totes will be given to consumers who purchase Silver, Gold and Luxe packages for the event, which will take place after the spring/summer 2017 shows in the British capital. London Fashion Weekend also features industry talks, runway shows and access to curated shopping galleries.
Webster is set to take part in the event’s first industry talk, which will take place on Sept. 22. Among other participating designers are French Sole, Linda Farrow, Lucy Choi and Preen by Thornton Bregazzi.
Webster earlier this year launched her first full range of handbags, which embrace the surrealist aesthetic for which she is known. The collection includes cross-body bags with flamingo-shaped hardware and box clutches embellished with multicolored crystals shaped into coral reefs.
“I always knew that I wanted to be known for my bags as much as I’m known for my shoes,” Webster told WWD before the launch. “At the beginning it was basically just me, so I decided to focus on the shoes. Now that I have a team in place, I can make sure that the line is produced properly.”
Last March, Webster also opened the doors to her first standalone boutique on Mount Street, with the aim of extending her established e-commerce business, enhancing customer experience and providing synergy when it comes to stock.