CHANGES AT CARVENCarven has a new owner — and a new chief executive officer, WWD has learned.

Bluebell Group, which recently took a majority stake in the French company, has named one of its veterans, Sophie de Rougemont, to the top role.

De Rougemont is currently group fashion director at Bluebell, which took a minority stake in Carven in 2011. She had previously held the roles of managing director and fashion director of Bluebell Hong Kong.

Bluebell is the Hong Kong-based, family owned company that distributes fashion, fragrance, food and home brands throughout Asia.

“Naturally, Sophie de Rougemont, with her track record and considerable knowledge in both the fashion industry as well as the retail market in Asia, was our first choice to lead the House of Carven to the next level,” wrote Bluebell owners Michel and Catherine Goemans in a memo seen by WWD.

An announcement is expected this week.

Henri Sebaoun, head of Société Béranger, which purchased Carven in 2008, will step down as ceo of Carven. His will take up the role of managing director and will report to de Rougemont.

The house of Carven was founded in 1945 by the late Madame Carven, the French couturier who traveled the world with her collections and brought back a trove of exotic influences.

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Carven underwent a renaissance under Sebaoun and the former artistic director Guillaume Henry, who positioned it as a contemporary brand.

After Henry moved to Nina Ricci, the brand named three designers to take his place: Alexis Martial and Adrien Caillaudaud were named artistic directors for the women’s collections.

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The pair, who met at the Atelier Chardon Savard fashion school in Paris and both went on to work at Givenchy, unveiled their debut collection for Carven last year.

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Barnabé Hardy designs the men’s collections.

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