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SOUL BARING: Rihanna will launch her third fragrance, Nude by Rihanna, in Macy’s on Black Friday. The “seductive floral oriental” blend, which will retail for $49 to $59, follows her first rebellion-exploring scents, Reb’l Fleur and Rebelle, and is meant to bring to mind thoughts of “glistening” skin. “When creating my first scent, Reb’l Fleur, I wanted it to be a really strong scent — daring and bold,” said the Grammy winner. “I have gotten more personal with Nude.”
The composition includes notes of guava nectar, mandarin and pear — ingredients Rihanna said remind her of growing up in Saint Michael, Barbados — as well as orange blossom, gardenia petals and vanilla orchid.
This story first appeared in the November 16, 2012 issue of WWD. Subscribe Today.
A lingerie-clad Rihanna features in the scent’s ad campaign, shot by Tony Duran, which was deemed “too hot” for stores. In fact, an alternate image was created for retail distribution. Rihanna’s new album, “Unapologetic,” drops on Nov. 19, then the star will kick off her Diamonds world tour in March. “I named my album ‘Unapologetic’ because there is only one truth, and you can’t apologize for that,” said Rihanna, who alluded to the possibility of creating a cosmetics or hair-care line in the future. “It’s honest. I’m always evolving of course. I think the only motto I have is to be true to myself.”