SOULCYCLE LAUNCHES APP: It will now be easier than ever for fashion’s most dedicated indoor cyclers to book their bikes. Today, SoulCycle will launch its first app in the Apple iOS store and a corresponding campaign online, #OhAppyDay. The optimized booking experience will hopefully lessen some of the stress riders have to endure when booking for the week opens up every Monday at noon. If a desired class is already filled up, they can be added to the wait-list with just one tap, and “favorite” and bookmarking features let riders find classes quickly without having to navigate through the entire site. For those who opt in, a Monday morning push notification will go out to gently remind riders that it’s almost time to sign up.

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