PEDALING, SHOPPING, BOPPING: Shopbop and SoulCycle have collaborated on a capsule collection available on Shopbop.com today. Shopbop carries athletic apparel collections such as Adidas by Stella McCartney, Prismsport and Lucas Hugh, but this is the first time the online retailer has collaborated with a fitness destination.
“We were thinking about our girl and her lifestyle and SoulCycle kept coming to mind,” said Elle Strauss, Shopbop’s fashion director. “SoulCycle has transformed the fitness world and it was exciting to bring their point of view to a loungewear collection that our girl will love to wear to and from her workout.” The 13-piece collection includes tanks, T-shirts, hoodies, sweatpants and shorts in pink, gray, white and black. “We added skulls, for edge; neon to perk you up a little and fabrics that are yummy in the gym, on a plane or at brunch on Saturday,” said Julie Rice, SoulCycle founder and chief executive officer. “It’s a little bit ‘workout’ a little bit ‘hangout.’” Prices range from $48 to $136.
This story first appeared in the January 9, 2014 issue of WWD. Subscribe Today.