SPACE ODDITY: From “ground control” to a major Louis Vuitton campaign — David Bowie is to appear in advertising for the French leather goods powerhouse, WWD has learned. According to sources, the music superstar is to appear in the second installment of Vuitton’s “L’Invitation au Voyage” campaign featuring a striped hot air balloon and the model Arizona Muse. The spots were filmed in Venice over the summer and are slated to come out later this year, sources said.
In the first episode that made its debut last November, Muse whisked through the Louvre museum with a mysterious letter in her possession, escaping into the Paris sky in the balloon. Vuitton officials could not be reached for comment.
This story first appeared in the September 26, 2013 issue of WWD. Subscribe Today.