Speedo USA, a division of PVH Corp., has signed five-time Olympic medalist Missy Franklin as a year-round brand ambassador and Team Speedo member. This marks the first endorsement deal for the charismatic two-time world record holder who turned professional in March, exiting the University of California at Berkeley.

Aside from competing in Speedo suits when she competes for the U.S at all major swim competitions globally, Franklin will lead a Speedo initiative to inform athletes and weekend warriors about the benefits of water workouts. The effort is in line with recent research by the Sports and Fitness Industry Association that pegs swimming for fitness, including water running and water cycling, as a growing trend. Franklin will endorse Speedo competitive suits, caps and goggles as well as the brand’s suits and accessories designed for fitness in and around the water.

Franklin, 20, medaled five times and won gold in four events at the 2012 Olympic Games in London at the age of 17. She is expected to lead the American charge at the 2016 Summer Games in Rio. Speedo’s newest endorsee also knows firsthand the global reach of social media. Franklin’s in-flight lip sync of Carly Rae Jepsen’s “Call Me Maybe” filmed en route to the London Olympics with the U.S. swim team became a YouTube sensation with nearly 12.9 million views.

Speedo USA president Jim Gerson said, “We are also excited about the potential with Missy beyond the Games in Rio. This partnership is about connecting our brand with someone who shares our year-round passion for the water, and can help us inspire more people to ‘jump in.’ Missy has a magnetic personality and an innate ability to connect with people wherever she goes.”

“I love being in the water whether I am training, competing or just having fun, and I am excited to partner with Speedo to share my passion with others and inspire them to get in the water, too,” Franklin said.

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